Our Founder, Scott Gooch
A leader in the Australian sports industry, with more than 25 years of experience working with brands, media, teams, stadia and athletes.
Prior to Playbookx, Scott was an executive with the Fremantle Dockers AFL team, where he oversaw the strategy and operations for the corporate, consumer, licensing and community portfolios.
Scott has been an Advisory Board Member in the School of Marketing at Curtin University and other previous roles have included CEO of Perth Glory and senior roles with West Coast Eagles and the Hopman Cup.
He has successfully negotiated multi-million dollar contracts with brands, negotiated Internationally to bring English Premier League teams to Australia and has brought to life many charitable and cause related partnerships.
Scott’s passion for sport and community is only met by the passion he has for the brands and people he works with.