CEO

A leader in the Australian sports industry, Scott has spent more than 25 years working with brands, media, teams, stadia and athletes.

Prior to founding Playbookx, Scott oversaw the corporate, consumer, licensing and community portfolios for the Fremantle Dockers. He was also previously CEO of Perth Glory and has held senior roles with the West Coast Eagles and the Hopman Cup.

EXECUTIVE DIRECTOR

An experienced and respected sport executive, Tony was a driving force in the commercial growth of the West Coast Eagles - now considered one of the leading commercial sporting organisations in Australia.

He has led portfolios including sponsorship, advertising, digital, business development, data strategy, hospital, events, brand, marketing and community.

CONTENT & COMMUNICATIONS DIRECTOR

An award-winning journalist and media innovator, Nick has spent more than 17 years pushing the boundaries of storytelling across digital, print, television and podcasting.

Prior to joining Playbookx he had a long career with Seven West Media, holding roles including Sports Editor of The West Australian and Editor of PerthNow.

CFO

With more than 20 years in the commercial banking sector and having served on the boards of Horizon Power and West Coast Fever, Kylie brings a wealth of experience to the team.

As well as her expertise in finance, the dual experiences have also given Kylie a deep understanding of governance and strategic planning.